• Title: The Cannabis Encyclopedia
• Author: Jorge Cervantes
• Contributors: Fred Gardner, Dr. John McPartland, Samantha Miller, Mel Frank,
• Price: Trade Paperback $50.00
• Price: Hardcover $75.00
• Price: Collector’s Edition: $200
• Publisher: Van Patten Publishing, Inc. (USA)
• Format: 8.5 x 11 inches, Hardcover and Softcover
• Number of pages in finished book: 596
• Softcover: ISBN: 1878823-34-5
• Softcover: 13-digit ISBN: 978-1878823-34-2
• Hardcover ISBN: 1878823-39-6
• Hardcover 13-digit ISBN: 978-1878823-39-7
• Collector’s Edition ISBN: 1878823-26-4
• Collector’s Edition 13-digit ISBN: 978-1878823-26-7
• Illustrations: 2,000+ full color images
• Shipping weight Trade Paper: 3.9 pounds
• Shipping weight Hardcover: 4.2 pounds
• Shipping weight Collector’s Edition: 4.5 pounds
• Month and Day Available: April 20, 2015
• Categories: Gardening, Self-Help, Do-it-Yourself, Encyclopaedias & Subject Guides, Herbs, Gardening & Landscape Design, Horticulture, Agricultural Sciences, Crop Science, Crafts & Hobbies, Reference
• Distribution Arrangements: Ingram, Baker & Taylor, Homestead Books, Quick Distribution • Publicity contact information: Estella Cervantes firstname.lastname@example.org
The Cannabis Encyclopedia: the Definitive Guide to Cultivation and Consumption of Medical Marijuana
Description: Definitive guide to medical marijuana cultivation and consumption. Complete easy-to-read information on medicinal cannabis, measuring cannabinoids, medical varieties, cultivation – seeds, clones, indoor, outdoor, greenhouse, case studies, meters, air, light and electricity, hydroponics, organics, soil, water, containers, nutrients, additives, diseases and pests, and breeding – medicinal concentrates and cooking with medicinal cannabis
Description of the Book
The Cannabis Encyclopedia is the definitive guide to medical marijuana cultivation and consumption. It explains all the essential techniques to grow indoors, outdoors and in greenhouses. All gardening practices are well-researched and illustrated with easy step-by-step examples and instructions. More than 2,000 beautiful color images illustrate this 596-page book. The large 8.5 x 11-inch format, three-column pages are easy to read and packed with up-to-date information that make this book essential for all cannabis gardeners and patients.
Chapters on medical cannabis history, cannabinoid measurement and medical varieties provide a firm background for medical patients and caregivers. The Medicinal Concentrates and Cooking with Medicinal Cannabis chapters feature many different methods to concentrate and consume cannabis.
Each stage of plant growth is detailed and graphically explained – seed, seedling, vegetative growth, clones and mother plants and flowering. Harvest, drying and curing information aims to preserve cannabinoids. Garden room design, construction and maintenance, greenhouse siting, construction and care, outdoor gardens from backyards and patios to large remote fields are all explained in full detail and many step-by-step examples. Four case studies feature two indoor gardens, one with LED and HP sodium lamps, Jorge´s backyard garden and a big garden in Humboldt County, CA.
Each aspect of cannabis cultivation is examined in detail with a focus on organic practices – preserving the sanctuary, meters, air, light, lamps and electricity, soil, containers, water, nutrients, additives, container culture and hydroponics, diseases and pests and breeding. The comprehensive Nutrient chapter has individual drawings of 14 cannabis plants showing nutrient excess and deficiencies. The Breeding chapter explains methods, plant crosses, backcrosses, true breeds, hybrids, etc. and provides step-by-step illustrated instructions on starting your own home breeding program.
Learn exactly how to increase yields, increase cannabinoid content, and make eco-friendly decisions from the expert, Jorge Cervantes. His advice is basic, detailed and reliable.
About the Author
“Jorge Cervantes . . . the closest thing the weed world has to the wine world’s Robert Parker.” – San Francisco Chronicle
“Jorge Cervantes is the most trusted name in marijuana cultivation” – High Times magazine
Jorge Cervantes is the nom de plume that George Van Patten took to conceal his identity from 1983 to 2010. Van Patten wore black dreadlocks and a beret to cloak his public identity. The disguise allowed him to enter illegal cultivation circles. Cervantes came “out of the closet” in a 2010 interview on National Public Radio (USA).
Cervantes is a world-renowned expert on indoor, outdoor, and greenhouse cannabis cultivation. He puts more than thirty years of expert cannabis growing knowledge and hands-on experience at your fingertips with his books, articles, photographs and Youtube videos. His expert advice has guided millions of growers worldwide to apply simple, effective horticultural techniques to high-yield closet, basement, backyard, and guerrilla gardens.
Cervantes traveled to five continents and lived British Colombia, Canada, California, Oregon, Washington State in the USA and the Netherlands and Spain while researching cannabis cultivation. He continues to research, publish, make videos, and draw a discussion about his favorite plant with an international community on his forum at www.2marijuanagrowing.com.
Pertinent Publicity Information
Print run: 60,000 (first printing)
High Times magazine (USA)
Cannabis Encyclopedia monthly excerpts starting in July 2015
Full page display advertisement in monthly editions (6 total) Weekly post on High Times website, http://www.hightimes.com/grow, of cultivation tips
Soft Secrets magazine (Europe)
Cannabis Encyclopedia excerpts July 2015
Full page display advertisement in monthly editions (6 total)
Author advertises books to 70,000 active subscribers with 8,000,000 views on his YouTube channel, https://www.youtube.com/user/jorgecervantesmj. Website, www.2marijuanagrowing.com, has 27,000 unique visitors monthly and each session averages 6:52 minutes. Facebook, https://www.facebook.com/JoCerv, has 52,000 followers and a high degree of interaction.
Author Tour: High Times (HT) Denver, April, HT San Francisco, June, HT Portland, July, Seattle Hempfest, August, HT Michigan, August. http://cannabiscup.com/ , http://www.hempfest.org/
Advance – BEA New York
Back cover (full page) Bridges distributed at BEA
Advance – October 2015
Baker & Taylor:
Paperclips – Super Annotation
IBPA: Staffed exhibits:
BEA, ALA – via PMA?
Homestead Book Company:
Featured in Annual Catalog + on catalog cover
Advertisements in monthly “statement” brochures
Verbal “buy “Cannabis Encyclopedia” in all telephone sales conversations
Advertisements in monthly “statement” brochures
Verbal “buy “Cannabis Encyclopedia” in all telephone sales conversations,
New & Notable
Buy X, Get Y program (BXGY)
Author’s Previous Titles
Marijuana Horticulture: the Indoor/Outdoor Medical Grower’s Bible (5th edition, 2006)
1,000,000 copies sold (English, Italian, Russian and Spanish)
Indoor Marijuana Horticulture (4th edition,2002) (English, German and Spanish)
Indoor Marijuana Horticulture (3rd edition, 1993) (English and German)
Indoor Marijuana Horticulture (2nd edition, 1985) (English and Dutch)
Indoor Marijuana Horticulture (1st edition, 1983) (English)
Marijuana Grow Basics (2009, English, German, Spanish)
Marijuana Rx: (2003, English)
Marijuana Indoors: Five Easy Gardens (1998, English)
Marijuana Outdoors: Guerrilla Growing (2000, English and Spanish)
Jorge Cervantes’ Cultivation Tips 2008 Ultimate Grow Calendar
Jorge Cervantes’ Cultivation Tips 2009 Ultimate Grow Calendar
Jorge Cervantes’ Cultivation Tips 2010 Ultimate Grow Calendar
Culture en intérieur (2005, French)
Culture en intérieur Basic Edition (2007, French)
Culture en intérieur Master Edition (2007, French)
Pourquoi & comment cultiver du chanvre (contributor) (2001, French)
Jorge Cervantes’ Ultimate Grow DVD (2006, English and Russian)
Jorge Cervantes’ Ultimate Grow DVD II (2007, English)
Jorge Cervantes’ Ultimate Grow Complete Box Set (3 DVDs) (2007, English)
Jorge Cervantes writes for 20 cannabis magazines published in 10 languages.